Visual Merchandising Dispalys,Product Displays,Displaying Products

Visual Merchandising: How to Make Standout Product Displays

We all know that first impressions matter and, when it comes to retail, they might mean the difference between a new customer and a lost sale. Your store needs to be consistently on it’s A game, delivering the best visual representation of your products at all times. For a retailer, this means having a visual merchandising strategy.

Visual merchandising encompasses everything from storefront displays and product displays to in-store signage. Providing a visually pleasing experience is the first step in establishing a connection with shoppers coming to your physical store. By learning and leveraging design techniques, you can easily transform your store into an aesthetic experience your customers will love.

Turn window shoppers into customers

From merchandising to the how sales associates approach customers, the image your store projects is more important than ever. Download our free guide to learn how to attract more customers and turn them into lifelong customers.



What is visual merchandising?

Visual merchandising is a widely-adopted practice in the retail industry where merchandisers develop floor plans and three-dimensional product displays to organize and showcase products and maximize in-store sales. Typically, merchandisers will group related products together and use signage to communicate their features and benefits.
In larger companies, merchandisers work hand-in-hand with the retail marketing teams to build product displays that fit with the brand’s image and guidelines. Independent retailers, on the other hand, have more control over what the displays look like and more room for creativity.

What is the purpose of visual merchandising?

The purpose of visual merchandising is to attract and engage customers and motivate them to make a purchase. Additionally, visual merchandisers help organize a store’s products so that it’s easier for customers to find exactly what they’re looking for.



Visual merchandising tips and techniques

You don’t need to spend a lot of money to create product displays that beautifully showcase your products and convert more people in research mode into paying customers. Just follow these 10 visual merchandising tips and techniques:

1. Understand your target customer’s psychographics
2. Get inspired
3. Appeal to the five senses
4. Use design theory to build your displays
5. Be bold
6. Play off your store’s theme
7. Guide customers through your store
8. Add interesting signage
9. Group products that are commonly bought together
10. Routinely refresh your product displays
11. Boost sales with six budget design ideas

Aurora Science and Technology Co., Ltd

Aurora Science and Technology HK Co., Ltd

Dongguan Zhilian Hardware Products Co., Ltd

Moncler, Victoria's Secret, Bath & Body Works, Chanel, Hennessy XO,Louis Vuitton, Nike,HUGO BOSS,Cartier

We have been doing sign business for over 17 years and our current clients are Nike, Victoria's Secret, Starbucks, McDonald's, Innisfree, CK, BOSS, Pandora, Burberry, Honda, Audi, Land Rover, Shell Petroleum etc. We are one of the top two sign manufacturers in China. We have 182 staffs and their average years work with Aurora is 8, we are proud of it. Aurora is very good at making metallic and acrylic items.

As a professional manufacturer an dcomprehensive signs and shop fixures maker in China, dedicated to provide customers with high quality signs, shop fixtures, visual merchandising products since 2005. Now Aurora has been becoming one of the leading sign manufacturers and exporters in China. In terms of quality, Aurora is one of top two munufacturers in China. 

Aurora has 11,000 SQM factory located in Dongguan city and more than 400 advanced professional production machines. Such as vaccum electroplating machine, laser cutter, recessing machiners, scanners, vaccum forming machines, robot welding machines, Ul printers, brushing machine, polishing machines etc. With more than 12 years international exporting experiences, we have a wonderful understanding on the international quality certifications system for signs and shop fixtures, we use the electronic parts with CE, UL rated. To ensure our products are safe and reliable, we have ISO 9001:2015 system qualified.

Aurora is looking for partners worldwide to build our network which we can benefit from it together, there are following possibilities for us to collaborate(not limited):

1. We make products for you in China so you can enjoy the low cost; 

2. You help us for our projects in your region

3. We help you for your projects in Asia

Looking foward wo talking to you if you are interested, thanks.